A trendsetter inspiring the fiercest hipsters of Hong Kong, Fngercroxx makes a habit of collaborating with brands like Carrhart, Bounty Hunter, New Balance or Billionaire Boys Club. For this collaboration with SrBM, the iconic NYC streetwear brand, expectations were high, and I was asked to lead the project. Mixing influences from the loud streets of New York and the quiet sophistication of Japanese fashions, I designed and developed a wonderful line. I took the basics of American workwear and sportswear and infused them with European tailorship and silhouettes. As always with such collaborations, the line was sold only for a short period of time, in a limited number of pieces, through carefully picked premium stores across Asia. The goal was to create hype among the fashion afficionados and to contribute to the “mystique” surrounding both brands... when fashion meets marketing.