Since 1976, the brand, formerly known as Barbara Gerwit, has become one of America’s top brands in the resort industry. Their clothing is worn from casual daytime shopping on into those balmy tropical nights in fine resort hotels, restaurants, and cruise ships throughout the world. This line of elegant resort wear is currently being sold in many of the finest stores in the United States and all throughout Europe such as C’Orrico in Palm Beach, Florida, and Joanne’s in Houston, Texas. I have been asked to redesign their logo as they changed name, for legal issues. My goal was to underline Barbara’s skandinavian roots, by creating a very simple, yet culturally charged, logo with an elegant type.