When this client commissioned me, they had a name, a concept, great recipes and the ambition to grow into a franchise. While designing logos, ads, the website, menus and the interior, I had to constantly keep in mind their franchise project. Everything had to be coherent, easy to reproduce in a financially responsible way. I designed and created: - primary and secondary logos - advertising campaign for press and print media - window signage - neon signage - a revolutionary and price efficient packaging for the burgers - branded napkins, plates etc - advertising campaign - social media strategy and campaign - website design - poster and in-store decoration - restaurant menu design with actual photos I decided to go for a “neo-retro” look, with many references to the American tradition of diner gastronomy, but at the same time, be modern enough to please the their main target customer, the millennial generation. As true marketers, I used social media to create awareness and reach out to our client’s target. Our great marketing success was exhibited in the fact that a week before opening the first restaurant, our clients Facebook page almost reached 1,000 likes. Our launch was so successful that on the day of the opening, the restaurant sold out in 2 hours.