Sobieski is the #1 premium vodka in vodka's birthplace of Poland, and the world's 7th best selling and fastest growing international spirits brand. Building on a noble heritage, Sobieski Vodka is produced exclusively in the same distillery since 1846. For their 2015 marketing campaign in France, Sobieski had the great idea to reach out to me to refresh their brand. I crafted a concept that would both communicate the long tradition of the brand as well as would culturally resonate with millenials and younger target groups. I conveyed the message in a series of billboard campaigns as well as social media content and web marketing. I designed and developed catchy displays and point of sales material that have greatly influenced the brand’s sales growth.